Become An Authority In The “Eyes” Of Search Engines

Authorities matter in every field of life’s endeavor. Search engines view authoritative sites the same way humans view and respect them. The factors that determine these authorities are uniqueness of their content and high number of quality inbound links. However, unique content alone cannot earn a site an authoritative status in the “eyes” of search engine bots, since there are countless other unique websites. This is where backlinks come in and play a very significant role. Now let me explain why attracting a lot of quality incoming links matter so much.

The Web Wide Web is called the web because a website needs to connect to a lot of other relevant websites that eventually combine to form a web pattern. So, the more relevant sites connect to yours by casting their votes for yours, the more your site’s authority increases. But not all links are equal! The links that matter to search engines are the ones that do not have the Nofollow attribute placed on them. Since Nofollow links are only for reference purposes, the tag means the originating site does not cast its vote of approval for yours. Even though search engine spiders notice such links, they literally do not follow them to crawl and index the linked web pages.

On the contrary, search bots follow links that do not have the Nofollow tag placed on them, to crawl the linked web pages. All major search engines, such as Google, Yahoo, Ask and Bing support the Nofollow tag. And when a webmaster does not use it on a link, search engine crawlers view it as a vote of approval for the linked page.

So, How Many Sites Link To Yours?

A webmaster’s priority should be to make sure his/her site becomes an authority in the middle of spiders’ web. When your website has many concentric rings of external domains that link to it at the center, then it will become an authority in your web sphere of influence. Technically a site is not supposed to “grab” incoming links by itself. But a webmaster is expected by search engines to provide very unique and enticing content that would make other webmasters want to link to it. This is easier said than done. You can create the best content on the Web and yet nobody links to it.

To get you started, I encourage you to start writing articles related to your niche and submit them to high quality article directories like Ezinearticles and so on. Some of these article resources allow writers to link to their websites in their resource boxes. This is one of the great ways to get high quality and relevant backlinks.

Submitting to quality web directories that adhere to high editorial principles is another way to get inbound links. But stay away from directories that are infested with spam links. Submitting to directories is time-consuming and needs to be done professionally, to enhance high acceptance rate. If you can’t do it yourself, place an order of a reliable directory submission service to do the job for you.

There are many other ways to get links legitimately. If a relevant web page is indexed and allows external links, go after it. Several low quality links from spam-free sites will give your site some level of limited authority, but a few high quality (high PR) links will definitely give your site more authority on the Web.

I believe you now know why your top priority should be to strive to become your niche’s authority in the “eyes” of search engine bots. When your site has attained that status, it will start to do exceptionally well in organic searches. A good example of such authority is Wikipedia – it does very well in several search terms.