There are a lot of SEO tools that help webmasters to sidestep some repetitive tasks in their work. Here we’re going to take a closer look at an emerging tool that now plays an increasing role in Google’s ranking factor.
Page Speed is a tool incorporated by Google that assists webmasters to optimize their sites’ pages by implementing the best practices of web performance. It measures the time taken for web pages to load on web browsers. This tool has become important since Google included web page loading speed as its ranking factor. A site that has loading issues might be depriving search engine bots from crawling and subsequently indexing its web pages. That will effectively have a negative impact on the website’s ranking on Google SERPs.
How Page Speed Works:
This tool measures the loading speed based on the moment a user requests a web page and the very moment the page fully renders on the user’s web browser. The factors that affect loading of web pages are resource downloads, DNS name resolution, TCP connection setup, HTTP request transmission, fetching of cached resources, parsing and executing of scripts, and object rendering on web pages.
- Since HTTP headers are sent in an uncompressed manner, it is recommended to minimize your site’s request overhead by reducing upload size as request header data.
- Minimize the number of round trip times (RTT) a client is required to make.
You’ve seen from what I explained above that SEO, website design, script development and web hosting play important roles that affect web page loading speed. Page speed can be either positive or negative depending on underlying factors. A website that loads too slowly on web browsers can cause the owner loss of business, because web surfers generally lack the patience to wait for slow loading files. To make matters worse, Google assigns poor ranking to slow loading websites.
Page Speed is an open source tool which is available in Google Webmaster Tools, as a Firefox add-on and can be downloaded on Google’s site freely. If you’re confused about the numerous metrics it uses to evaluate loading speed, contact an SEO expert who specializes in search engine-optimized web design to check things out for you.