It is a known fact that well-trusted article and web directories play a big role in link building. Have you ever wondered how to submit your site’s URLs to a top web directory or a niche business directory in a way to make sure your links are approved?
Even some individuals who work in the search engine optimization field don’t know how to submit links properly, and this can be a major reason why rejection of a submitted link occurs. I will enlighten you why rejections often occur and guide you to the proper steps to take when next you submit a URL.
Every directory, whether it’s a general web directory, an article directory or a business directory, which maintains a high quality standard has its own set of strict editorial rules that must be adhered to by submitters, before approval is made. But unfortunately many individuals who submit articles and links are in a haste and do not read the laid down guidelines of the directories before they click on the submit button. This causes high rate of rejection, even when the linked site is an authority in its field.
Top web directories do not accept keywords as link titles. I found this out when I was editing links for a quality business directory. They expect link submitters to use their business or personal names where applicable, and not targeted keywords. This rule is enforced in accordance with major search engine guidelines to directories. These search engines believe that using keywords for titles is an attempt to manipulate their ranking algorithms. So, that’s why top directories enforce this rule, to avoid search engine penalties. If the site you’re submitting has a business name, use it for the link title. But if it doesn’t have any company associated with it, simply use the domain name with or without adding the domain extension.
Since I became a DMOZ editor, I found out that entering a site’s URL is not as simple as it might seem to an average submitter. You are expected to submit the most stable version of the Uniform Resource Locator (URL) and not any version that can be changed anytime. Example: http://www.mysite.com/ is more stable than http://www.mysite.com/home.asp, because “home.asp” can be changed to “home.aspx”, “index.html”, “index.htm”, “index.php”, etc, depending on the scripting language used and choice. I believe you now understand what a “stable version” means here.
Description is where most mistakes are made during submissions. Whether you’re submitting a URL to a business directory, or an article to an article directory, bear in mind that these link resources are human-edited and that submissions that do not meet editorial standard get rejected. A notable web directory maintains very strict editorial discretion at all times, regardless of who submitted the links. I always notice that many submitters unwittingly or intentionally pack keywords and promotional hype into article and link descriptions, forgetting they’re writing for human beings to read and not for search engines. The rule here is to write a description in well-composed sentences, blending your targeted keywords with the entire content effortlessly. A description must be written in a good grammatical presentation. Make sure it’s unique – don’t submit one description to more than one (1) directory. This helps to avoid duplicate content issue.
If a directory provides a space for meta keywords, enter the keywords the linked web page is targeting. This can be short and long key phrases. If a space for meta description exists, enter one or two (2) sentences that sum up the link or article you’re submitting. As a rule, avoid using keywords and key phrases that can’t be found in the main description of your link or article.
The name field enables a directory administrator to ascertain and track the article or link owner. Mostly this requirement is not very strict, but the field can’t be left open. You can fill in your first name, surname, full name, business name or a nickname.
Most directories acknowledge their receipt of submitted articles and/or links by sending e-mails to submitters. This is also done when they accept or reject the links and/or articles, to inform the submitter of the status. Bearing this in mind, it is wise not to enter a fictitious e-mail address. Nothing annoys a directory administrator more than receiving a return e-mail notifying him/her that the message he/she sent to a submitter cannot be delivered. This proves that the submitter is not sincere and trustworthy, and hence, it leads to link or article rejection in most cases.
Most people make the mistake of submitting their articles and/or links only in categories that have high PageRank, not minding if their submissions fit in well or not in those categories. To ensure a greater chance of approval, only submit in a category that is most suitable for the content of your article or website.
Automated bot submissions to an article directory or a web directory make the job easier and save a lot of time. However, it doesn’t yield desired results. Most of these automated software don’t have the capability to break Captcha validations if a directory employs such security. Majority of directories have unique categories that make make things hard for automated software to submit in the proper category. That’s why using any of these bots is against directory guidelines. The rule is to make your submissions manually, in order to make sure that the chances of link or article approval is high.
You now know exactly how to submit articles to article directories and URLs to general web and business directories, to increase chances of approval.