How To Help Your Facebook Ads Perform Optimally

Set a duration of at least seven days Allowing your ad to run for at least seven days can help the ad complete the learning phase, which Facebook’s ad delivery system uses to understand what kind of people in your audience are more likely to be interested in your ad. Get at least 50 results […]

How To Change Facebook Ad Account Currency

If you want to change your Facebook Ad Account Currency to Naira or any other currency, this is what you need to do. Ordinarily, having your Facebook Ad account in US Dollars is not bad. However, since the USD-Naira rate has continued to plummet in the last one year, it became more and more difficult […]

Important Tips on URL Optimization You Need to Know

URL optimization is a branch of search engine optimization (SEO) that concentrates on limiting domain name length, limiting the length of URL, limiting file/folder naming, and employing keyword-based naming convention. It is the art of creating purely, static, user-friendly and clean URLs that are structured without the inclusion of dynamic query strings. Limiting Domain Name […]

A Closer Look At Google Page Speed

There are a lot of SEO tools that help webmasters to sidestep some repetitive tasks in their work. Here we’re going to take a closer look at an emerging tool that now plays an increasing role in Google’s ranking factor. Page Speed is a tool incorporated by Google that assists webmasters to optimize their sites’ […]

How To Optimize Your Nigerian Website For Search Engines

When it comes to optimizing a website that targets a particular locale like Lagos, Nigeria, it is vital to fully grasp how search engine ranking algorithms are programmed to work and the online trends of your target audience. A result-oriented approach is required to perform SEO for a local audience. General SEO alone might not […]

A Complete Guide To On-page SEO

On-page search engine optimization (a.k.a. on-page SEO) is defined as the efforts one makes on his/her web pages, to enhance their visibility in organic (unpaid) search results. It is generally performed by web designers during the design phase or after the design by SEO providers. Search engine-optimized design is a very important element of SEO […]

The SEO Implications of Google Unwanted Software Policy

A few days ago, I used Firefox to search on Google, to get more information on CyberKlock, a café timer someone told me that would enable me to share my Internet connectivity with some people and allow me to control their bandwidth usage. As I expected, cyberklock.com was the first listing on search results. Cyberklock […]

The SEO Fundamentals Every Site Owner Needs To Know

The on-page and off-page optimization efforts that one makes that help to improve the visibility of a website or web page in organic search results is known as search engine optimization (SEO). The on-page side of SEO is usually performed at the time of web design and regularly adjusted afterwards. Off-page SEO is performed externally, […]

How To Use Facebook To Drive Traffic To Your Business Website

We all know that Facebook is the most popular online social networking service in the world. According to http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/, the network logged over 1.55 billion monthly active users in the third quarter of 2015. According to Reuters (http://www.reuters.com/article/us-facebook-africa-idUSKCN0RA17L20150910), the statistics published by Facebook in September, 2015, Nigeria had about 15 million monthly active users of […]